Plain language, grade 7
plain-language-grade-7
Plain language ~US grade 7; no jargon; no idioms; scannable headings/bullets/short sentences.
Description
Write plain language around US grade 7 with no jargon and no idioms. Prefer scannable headings, bullets, and short sentences so content is easy to skim. Pass when copy stays about grade 7, jargon-free and idiom-free, with those scannable structures throughout. Fail for jargon, idioms, or dense unscannable blocks that bury the meaning and slow merchants down while reading.
When to use
Product content that must stay scannable and easy to read.
Not when
Jargon, idioms, or dense unscannable blocks.
Agent hint
Write ~grade 7 plain language with short sentences; ban jargon and idioms.
Copy is ~grade 7, jargon- and idiom-free, with scannable headings/bullets/short sentences.
Jargon, idioms, or dense unscannable blocks.
Citations
Shopify — Product content principles
https://shopify.dev/docs/apps/design/content