No “click here”; same text, same destination
no-click-here-same-text-same-destination
No “click here” / “read more”; same text → same destination. Unique descriptive text per distinct URL; same words when two links go to the same page. Don’t bury the task-critical link mid-paragraph. Downloads: file type + size in parentheses inside the link. Other-language / duration likewise in parentheses inside the link.
Description
Canada.ca bans “click here” and “read more.” Unique descriptive text per distinct URL; identical wording when two links go to the same page. Do not bury the task-critical link mid-paragraph. Downloads put file type and size in parentheses inside the link; other-language or duration likewise sit inside the link. Fail vague click-here copy, same text to different URLs, or type/size only outside the link.
When to use
Writing Canada.ca in-content links, downloads, or other-language links.
Not when
Button or CTA labels governed by action-label patterns instead.
Agent hint
Describe the destination in the link; put type/size inside; avoid click here.
Link text describes the destination; identical text shares a destination; file type/size (and other-language/duration) sit inside the link; task-critical links are not buried mid-paragraph.
“Click here” / “read more”; same text to different URLs; type/size only outside the link.
Citations
Canada.ca — Content Style Guide
https://design.canada.ca/style-guide/index.html