Doormats max 9
doormats-max-9
Doormats: ≤9; heading 45 (max 75); description 120 keywords. Linked heading, no end punctuation. Descriptions = comma-separated keywords, not full sentences; no “Includes… / Information on… / Learn more about…”; no nested links, promo, bold, or bullets; no decorative icons. Don’t repeat Most-requested links. Semantic h2 “Services and information” may be visually hidden. Single-column when sequential tasks or heights would gap.
Description
Canada.ca doormats stay at nine or fewer. Headings aim near 45 characters (max 75), descriptions near 120 keywords, linked heading without end punctuation. Descriptions are comma-separated keywords, not sentences, and avoid Includes / Information on / Learn more about. No nested links, promo, bold, bullets, or decorative icons; do not repeat Most-requested links. Semantic h2 “Services and information” may be visually hidden; use a single column when sequential tasks or heights would gap.
When to use
Building a Services and information doormat block on Canada.ca.
Not when
Promotional feature tiles or Most-requested link lists elsewhere.
Agent hint
Limit doormats to nine; keyword descriptions; no promo, nested links, or icons.
≤9 doormats; heading/description within those lengths; keyword descriptions; no nested links/promo/bold/bullets/decorative icons; no Most-requested repeats.
10+ doormats; sentence descriptions with “Learn more about…”; nested links or decorative icons; Most-requested duplicated.
Citations
Canada.ca — Doormats (services and information)
https://design.canada.ca/common-design-patterns/services-information