Match shopify admin voice

match-shopify-admin-voice

Match Shopify admin voice; tone shifts (errors more direct than onboarding tips).

Description

Match Shopify admin voice, with tone that shifts by moment: errors are more direct than onboarding tips. Pass when app copy matches admin voice and errors stay more direct than tip tone. Fail for off-admin voice, or when the same chipper onboarding tone is used on error messages that need clearer urgency and directness for recovery.

When to use

Writing app copy, errors, and onboarding tips in Shopify admin.

Not when

Off-admin voice or chipper onboarding tone on error messages.

Agent hint

Match admin voice; keep errors more direct than onboarding tip tone.

Pass

App copy matches admin voice; errors are more direct than onboarding tips.

Fail

Off-admin voice, or the same chipper onboarding tone on errors.

Citations

Shopify — Product content principles

https://shopify.dev/docs/apps/design/content