Unique title, one H1, heading every 200 words
unique-title-one-h1-heading-every-200-words
Unique page title; one H1; a heading about every 200 words. Title makes sense alone, keywords first, no trailing punctuation, no boast copy. Publication/program titles are usually bad web titles. Heading 1 once.
Description
Canada.ca pages get a unique title that makes sense alone, keywords first, no trailing punctuation, and no boast copy. Publication or program titles are usually bad web titles. Use Heading 1 once. Break long copy with a heading about every 200 words so scanners can orient. Apply when titling and structuring long content pages, not in-app modal titles. Fail duplicate or boast titles, multiple H1s, or long unheaded slabs.
When to use
Titling and structuring long Canada.ca content pages.
Not when
In-app modal titles that are not full web page document titles.
Agent hint
Unique keyword-first title; exactly one H1; break long copy with headings.
Unique title (keywords first, no trailing punctuation/boast); exactly one H1; headings break long copy (~every 200 words).
Duplicate/boast title; multiple H1s; long unheaded slabs.
Citations
Canada.ca — Content Style Guide
https://design.canada.ca/style-guide/index.html