Encourage action: CTA verb

encourage-action-cta-verb

Encourage action — CTA starts with a strong verb; active voice; break complicated tasks into steps.

Description

Encourage action: the CTA starts with a strong verb, copy uses active voice, and complicated tasks are broken into steps. Pass when those three hold together on the action surface. Fail for a noun-only or weak CTA, passive phrasing, or a complicated task presented as one undifferentiated blob instead of stepped actions merchants can follow.

When to use

Writing primary CTAs and breaking complicated merchant tasks.

Not when

Noun-only or weak CTAs, passive voice, or one-blob complicated tasks.

Agent hint

Start CTAs with a strong verb; use active voice; step complicated tasks.

Pass

CTA starts with a strong verb; active voice; complicated tasks are stepped.

Fail

Noun-only or weak CTA; passive; complicated task as one blob.

Citations

Shopify — Product content principles

https://shopify.dev/docs/apps/design/content